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Levi’s campaign tells LGBTIQ community: Use Your Voice

Clothing brand Levi’s is encouraging the LGBTIQ community to speak up, with its Use Your Voice campaign for positive change.

This month, the brand convened conversations with community leaders in Sydney, Brisbane, and Melbourne, hosted by journalist and past Mardi Gras broadcast host Patrick Abboud.

The events allowed leaders in areas including queer media, health, legal, and ally organisations to meet and discuss how they can use their voices to stand up for change.

Participants shared stories of how they have advocated for themselves, others, or the community.

Community leaders at the Brisbane event. Photo: supplied.

Levi’s said in a statement that the conversations were driven by the brand’s commitment to championing equality, inclusiveness, progress, and using their voice to do what’s right for their employees and the broader community.

Their public support for the LGBTIQ community began in 1982, when Levi’s leaders stood alongside employees distributing information to the public about the mounting HIV/AIDS epidemic.

Levi’s in 1992 became the first Fortune 500 company to offer full medical benefits to unmarried domestic partners, including same-sex couples.

In 2008, US stores outfitted mannequins in white ribbons to mark their opposition to California’s Proposition 8, created by opponents of same-sex marriage.

Levi’s released its first Pride clothing collection in 2014, aiming to global awareness and marking 30 years of fighting for LGBTIQ equality.

This year’s Pride range for charity includes colourful gear from shirts and jackets to belts and bandanas to celebrate our diversity and community through self-expression.

100% of net profits from the range go to OutRight Action International, an organisation that works to advance the human rights of LGBTIQ people, supporting pride, freedom, and visibility worldwide.

For the Use Your Voice campaign, Levi’s has also partnered with Self Evident Truths, a photographic project by iO Tillet Wright that documents 10,000 people who identify as non-heteronormative, celebrating differences while showcasing shared humanity.

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