Bonds is this weekend hosting a Sydney exhibition to celebrate the coming out stories of LGBTIQ Australians, coinciding with Mardi Gras and the release of the brand’s new Pride clothing range.
OUT NOW is a celebration of our diverse and unique community, its name putting a spin the fashion phrase.
The inclusive campaign features real people, including Melbourne drag queen Art Simone, 60-year-old father of five Marty, and non-binary person Lilah.
The OUT NOW Exhibition space will be an immersive experience, featuring portraits and videos of over 50 queer Australians – comedians, musicians, creatives, drag performers, activists, and more.
Through the portraits, videos, and conversations, the exhibition aims to capture the size, strength, and positivity of the queer community.
The event is for everyone, whether out or not, as well as friends and allies.
The Bonds OUT NOW Exhibition is open to the public this weekend (Friday 28 Feb to Sunday 1 March), from 11 am to 7 pm each day at 74–76 Oxford Street, Darlinghurst.
As part of the project, Bonds are partnering with LGBTIQ youth organisation Minus18.
The partnership helps to fund important peer-to-peer support, education and training, and safe spaces for young people.
The exhibition will also double as a space where people can seek support from Minus18 crew members.
“We’re proud to be a brand that has a history of representing all Australians, and are thrilled to be working closely with Minus18 to celebrate the queer community in a way that everyone can get involved,” said Kelly McBride, Bonds Head of Marketing.
Art Simone said that she believes pride means “living your most authentic self and not being afraid to use every crayon in the box, and just be unapologetically you”.
The Bonds Pride collection is available now in stores and online.
The range includes everything from rainbow underwear to cute gear for kids of diverse families, and even bandanas for fabulous pets.
Other brands have also launched special clothing ranges to coincide with Mardi Gras.
Jeans icon Levi’s recently launched its latest Pride collection, with profits going to support an LGBTIQ charity.
Express shipping is available for that special item you have to get your hands on right away.
While Mardi Gras season is almost over, Pride Month will be here before we know it in June, so start planning your awesome outfits now!