gaytime ice cream petition
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Streets responds to call to rename beloved Golden Gaytime ice cream

Ice cream giant Streets has responded to a call for it to rename its iconic Golden Gaytime.

petition started by Melbourne gay man Brian Mc asked the brand, owned by multinational Unilever, to drop the Golden Gaytime name, calling it outdated and offensive.

More than 800 people have so far signed the petition.

In a response to Mc, a Streets representative said that the brand “has a deep and long-standing commitment to help build a more diverse, equitable and inclusive society for all”.

“The first Streets Gaytime was released in Australia during 1959 when the word ‘gay’ had not yet been applied to gender preference,” they said. 

“The origin of the Gaytime name was and remains related to having a joyous or happy time and was meant to capture the pleasure that comes with enjoying an ice cream. 

“The Gaytime name is not and never has intended to cause offence and your petition is the first that we have been made aware of.”

The representative said that Unilever brands have been involved in local and global equality initiatives, including the Australian Marriage Equality campaign, and is Rainbow Tick certified as a workplace.

Mc said that his history as a gay man who has survived bullying and conversion practices has contributed to his perception of the Golden Gaytime name as offensive.

“I feel it’s not my place to tell Streets what to call their rebranded product, but I do feel it’s time that the Golden Gaytime is called out for being outdated, especially when Streets is releasing new products and cross promotions in 2021,” he said.

He admitted that he has not personally been harmed by the name but has concerns on behalf of others.

“This story isn’t about myself,” said Mc. 

“I’ve read the comments online and seen the passionate comments.” 

Responses to Mc’s petition have been mixed, with plenty of critics alongside its supporters on social media, some calling him a “troll” or “snowflake”.

Many LGBTIQ people have commented that they enjoy the camp Golden Gaytime branding.

23 thoughts on “Streets responds to call to rename beloved Golden Gaytime ice cream”

  1. This is becoming ridiculous. I’m unsure why this story is given any air in our media. There are much bigger issues happening globally that deserve awareness and voice. Consider the gay men being persecuted and executed in various countries around the world for being who they are. I think Brian Mac needs to step outside of his bubble and push for meaningful change that supports our community.

  2. I thought it would be the homophobic right calling for a name change to a fantastic, positive use of the word gay in a mainstream product. I have always felt proud that in Australia we can buy an icecream called the Gaytime.

  3. Sounds like a troll trying to rename an iconic icecream that I thought was great as a gay kid in the 80s

  4. What a tool this Brian guy must be. When a ice cream offends you then I would suggest you have some pretty major issues

  5. I’m not gay, respect those who are but still like to have a gaytime on my own!!! Come on let’s get on with living!!!

  6. The word gay to describe gay men isn’t offensive, the word gay used in the historical sense also isn’t offensive… but on icecream it’s somehow offensive!? Those 800 people need to get a grip.

  7. The story states that the petition was started by “Melbourne Gay man Brian Mc”.

    Has anyone actually confirmed his identity or reached him for comment to be certain this isn’t just a troll?

  8. Before STREETS caves in to this totally senseless demand, I recommend they poll the broader community and also the more restricted LBGTIQ community to gauge the real attitude of the community, not just that of a twit with a cancel culture mentality.
    Craig’s response is spot on, there are real issues to address, this is a pointless distraction.

  9. The only homophobia I see is people thinking calling something “gay” is an insult – especially when the “something” is fun and positive. Brian needs to re-examine his own interalised homophobia. Where’s the petition for them to KEEP the brand name? I’ll sign it

  10. Oh for godsake enough with this name change business. There are more important stuff happening in the world and all you care about is the name change of an iconic lovely icecream. Grow up !!!! Just like the one person that complained about the chicken wings name and Woolworths decided to rename it. Cause it offended one person !!!

  11. The streets are dumb this is rediculous, leave the names alone and stop being a snowflake holy crap so many cry babies

  12. This is self centred identity politics, and I feel sorry for Brian Mc.
    It’s a called a Gaytime, not a gayman. What’s next rebranding camping ?
    With all that is wrong with the world, this minuscule dilemma reveals a bizarrely high level of privilege that the author may not even be aware of, they are so trapped within their cloistered world view.
    I can just imagine the Gay people in many places in the world that currently are being bombed (Yemen, Syria, et al) with Australian support, are really excited and pleased Brian is consuming our time with the Gaytime.
    As a 58 year old Queer man, I am furious that the fight for equality is now being sidestepped into a space of style over substance.

    1. Good on you Ian, couldn’t agree more. I’m a tad older than you, not gay but if I say something like you have I’m branded as homophobic. There’s a lot more in the world to worry about before we get to renaming ice creams.

  13. I don’t understand why people are so self indulgent, like come on! I’m an Australian gay man, and I love me a Gaytime! I could not imagine it any different? Look at what this world is becoming? They taking away everything we’ve ever known! Because it seems offensive to one persons opinion! I have not known one man, woman, person or child to say the name has given them offense! What? Brian expects Streets to change Golden Gaytime to Golden HappyTime!? No name can replace the luxury of this ice cream! Leave Streets alone! Look, Bert and Ernie from Sesame Street can’t share the same room for being “too gay” when they are brothers! You should petition against that! Not an iconic brand!

  14. Given that there’s a very well attended annual festival called ‘Gaytimes’ I’d say that this is just the opinion of a minority of the community. I love buying gaytimes!

  15. OMG, my child hood is slowly being stripped away, I have never thought about gender or race eating a Lolly or sucking on an ice cream. Get over it, it’s not personal. They didn’t name these items to hurt anyone. Mr Coon who made Coon cheese named it after himself. Decades later and after trillions of Coon cheese being eaten it’s name isn’t good enough. It’s a disgrace.
    Don’t we have bigger problems in the world to deal with.
    If Golden Gaytimes surcum to a name change I will never buy another one. So over political correctness overload.

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