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National, News

Australian brand challenging physical and psychological sex friction

A new sex and intimacy brand is making a difference by funding a sex-positive online discussion platform and supporting Australian charities.

Australian brand drip launched this week, offering premium locally made products including lubes, breath spray, and toy cleaner. 

drip’s purpose is to improve people’s lives through challenging outdated structures around sex and giving a voice to underrepresented communities. 

The online platform drip(feed) is designed to celebrate the diversity of sex.

“After spending 15 years exploring my sexuality after coming out, I craved a trustworthy source that spoke to me like an uncle or an aunt,” said founder Hugh Crothers. 

“One that listened and gave advice without judgement, shame, or bias, and had [the] experience of pleasure front of mind.”

The platform features content from sex writers and experts, sex playlists curated by renowned musicians, and conversation and education to empower people to live their best sex lives. 

The range of drip lubes and other products fund the site, which launched earlier this year.

Crothers said the range was developed “with the entire sexual experience in mind, from taste to smell, to feel and ease of use”.  

drip(feed) is a space to talk about sex differently, shining a light on underrepresented communities such as people with disabilities, sex workers, parents, and LGBTIQA+ people. 

“Friction can be physical or psychological,” said Crothers. 

“It can refer to shame, vulnerability, experience level, ability, sexual desire or drive – anything that creates a barrier between a consenting individual and their ability to experience pleasure. 

“But life is better with pleasure, and everyone deserves access to frictionless pleasure.

“That’s why drip is so important – a sex-positive brand and community where nothing is taboo. 

“A place without barriers where all are welcome, represented, and celebrated.”

drip gives 5% of sales to local organisations, with buyers able to select a charity of their choice at the checkout, including First Nations LGBTIQA+ group Black Rainbow, sex worker organisation Scarlet Alliance, and sex and disability organisation Bump’n.

Pink Advocate received a product pack from drip.

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